Privacy Policy

LifeColorsCity is passionate about and dedicated to online privacy. If you have any questions concerning this privacy policy, click here to Contact Us. This Privacy Policy was last updated on September 5, 2012.


This Privacy Policy provides LifeColorsCity’ policies and procedures with respect to the collection and use of your personally identifiable information as a user of the LifeColorsCity website (“Site”), as well as what choices you have about its use. Use of the Site is governed by the Terms of Use, located at, which incorporates this Privacy Policy by reference. In this regard, acceptance of the TERMS OF USE constitutes acceptance of this Privacy Policy, all as expressly provided in the TERMS OF USE.


Notice to California Residents: Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (1) a list of the categories of information, such as name, address, e‐mail address, and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the names and addresses of all such third parties. To request the above information, please write to us with a reference to California Disclosure Information at: LoveColors LLC, PO Box 30035, Santa Barbara, CA 93130.




MINORS MAY NOT BECOME MEMBERS. When you register, and from time to time thereafter, LifeColorsCity may require that you provide sufficient information to indicate that you are at least 18 years old. By becoming a member, you represent, and warrant that you are at least 18 years old.


LifeColorsCity does not knowingly collect or maintain personally identifiable information or non‐personally‐identifiable information on the Site from persons under 18 years of age, and no part of the Site is directed to persons under 18. If you are under 18 years of age, then please do not use or access the Site or the Services at any time or in any manner. If LifeColorsCity learns that personally identifiable information of persons under 18 years of age has been collected on the Site, then LifeColorsCity will take the appropriate steps to delete this information.


Information Collection and Use by LifeColorsCity
LifeColorsCity collects User submitted information such as name, photograph, email address, and age. LifeColorsCity also collects other profile data including but not limited to: personal interests, gender, age, and geographical location. LifeColorsCity also logs non‐personally‐identifiable information including IP address, profile information, aggregate User data, cookie information, and browser type, from Users. This data is used to manage the website, prevent click fraud, track usage and improve the Services. We also may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse‐overs), and methods used to browse away from the page. We collect this information from visitors and Users, typically through automated methods.


This non‐personally‐identifiable information may be shared with third parties to provide more relevant services and advertisements to Users. User IP addresses are recorded for security and monitoring purposes.


LifeColorsCity may use and publicly display Users’ photographs submitted by Users on the Site to others, including in connection with advertising or promotions of LifeColorsCity’ products and services. LifeColorsCity may also use the User’s e‐mail address to contact Users with respect to such promotions unless the User has opted out of use of his or her e‐mail address in accordance with the Terms of Use. From time to time, LifeColorsCity or a LifeColorsCity business partner may sponsor on the Site other promotions (including promotions involving third party products and services), sweepstakes or contests. Users who choose to participate in these other promotions, sweepstakes or contests may be asked to provide, or permit LifeColorsCity to use, other personally‐identifiable information, including, by way of example, name, age, gender, personal interests, stories about how the Users met others using the Site or Services, email address, or home address or to answer questions in order to participate. By providing information in such circumstances, you consent to the use and sharing of your information with such partners for such promotions, sweepstakes or contests. Except as described herein, LifeColorsCity will not disclose your email or direct contact information, without your prior consent unless we have a belief that such action is necessary to: (i) comply with legal process or other legal requirements of any governmental authority; (ii) protect and defend the rights or property of LifeColorsCity; (iii) enforce LifeColorsCity’s Terms of Use; (iv) protect the interests of Users of the Services (other than you) or any other person; or (v) operate or conduct maintenance and repair of the Services or equipment as authorized by law.


From time to time, we may receive information about you from other sources and add it to our account information. For example, we may receive confirmations or other feedback from third parties engaged in promotions. Additionally, we may purchase demographic information about you to allow us to provide you personalized offerings. We also may obtain search term and search result information from some searches conducted through the Web search features; search results and links, including paid listings (such as sponsored links from Google™).


We also use third parties to provide certain administrative and service‐related services on our site. These third parties may have access to all of your personal information. These third parties are prohibited from using your personally identifiable information for any other purpose.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time. You have the option to securely access the Site at


Use of Cookies
LifeColorsCity uses cookies to store Users’ preferences, record session information, and collect aggregated demographic data. A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of the Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous Website visit and certain features of the Website may not be available.


You may be able to configure your browser to accept or reject all or some cookies, or notify you when a cookie is set. Each browser is different so check the “Help” menu of your browser to learn how to change your cookie preferences. However, you may need to enable cookies from LifeColorsCity in order to use most functions on the Site.


The Site may contain links to third party sites. LifeColorsCity is not responsible for the privacy policies and/or practices on other sites. When linking to another site a User should read the privacy policy stated on that site. Our privacy policy only governs information collected on the Site.


Users may modify or remove any of their personal information at any time by logging into their account and accessing features such as Edit Profile and Account Settings, or users can click here to Contact Us.


In the Event of Merger, Sale or Bankruptcy
In the event that LifeColorsCity is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.


Special Note to International Users
The Site is hosted in the United States and intended for U.S. users only. You are not authorized to access this Site from outside the U.S. If you are nonetheless accessing the Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Site, which are governed by U.S. law and this Terms of Use and Privacy Policy, you are transferring your personal information to the United States and you consent to that transfer.


Changes in Our Privacy Policy
This Privacy Policy is not intended to and does not create any contractual or other legal rights in or on behalf of any party. LifeColorsCity reserves the right, at any time and without notice, to add to, modify, change or update this Privacy Policy, simply by posting such change, update or modification on the Site. Any such change, update or modification will be effective immediately upon posting on the Site.


If you have any questions about this privacy policy, the practices of the Site, or your dealings with the Site, click here to Contact Us.


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Your privacy is important to us and we will never rent or sell your information.



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